A product partner for founders who are tired of wearing every hat. We handle the building so you can focus on the things only you can do.
The mental load of building alone isn't sustainable. Something always gives.
Every task you finish spawns three more. You're managing contractors, answering customers, building product, and somehow still "figuring out" the tech.
Everything flows through you. Designs wait for your feedback. Devs wait for your specs. Growth stalls while you're stuck in the weeds.
Sales call at 9. Bug report at 10. Investor update at 11. You're busy all day but can't point to what you actually accomplished.
You meant to ship that feature last month. You were going to reach out to that lead. But urgent always beats important.
Imagine waking up to shipped features instead of Slack fires. Having someone who understands your vision, makes decisions you'd make, and moves things forward — even when you're focused elsewhere.
Tell us where you're stuck, what's urgent, and where you wish you had more bandwidth.
Design, build, iterate. We think with you on the "what" and own the "how" completely.
One Slack channel. One weekly call. Product moves forward while you work on what only you can do.
Everything you need to ship product — without managing a team.
From idea to working product. Scoped right, built fast.
UI/UX that makes sense. No 50-page specs needed.
Landing pages, dashboards, mobile. Custom or no-code.
Connect your tools. Stop copy-pasting between apps.
Landing pages that convert. Emails that nurture.
What to build next. What to cut. What actually matters.
Built products. Raised money. Worked the 80-hour weeks. We know what it's like to have too much to do and not enough of you to go around.
We don't toss you a Figma file and disappear. From first sketch to shipped feature to "why isn't this working" — we're in it with you.
We'll tell you when an idea won't work. We'll suggest the simpler path. We think like founders because we are founders.
Cancel anytime. No contracts. No scope creep negotiations.
Your fractional product team
Not the right fit? Full refund within 14 days.
For context: A senior designer is $150+/hr. A good developer is $175+/hr. You'd spend more on one part-time contractor than on a complete product partner.
We kept seeing the same story: founders with great products, drowning in execution. Managing five freelancers. Getting oversold by agencies. Spending more time coordinating than creating.
We've been product leaders at startups. We've founded companies. We've felt that specific exhaustion of having a vision but not enough hands to build it.
TheSidekick exists to give founders what we wished we had: a partner who just gets it. Who thinks in products, not tickets. Who cares about your outcomes as much as you do.
— Your sidekick
That's exactly who we're built for. We translate complexity into plain English. You'll always know what's happening, what needs your input, and what trade-offs we're making.
Freelancers execute tasks — you're still the project manager. Agencies sell big packages and assign juniors. We're product partners: we think with you and own the execution. One relationship, full accountability.
We'll tell you upfront and help you find the right specialist. We'd rather point you in the right direction than take on something we can't do well.
We use AI tools to move faster — drafting code, generating designs, automating the repetitive stuff. But humans make all the decisions. Speed of AI, judgment of experienced builders.
That's what the trial month is for. Try us on a real project. If it doesn't work, full refund within 14 days. No awkward conversations.
30 minutes. No pitch. Just a conversation about what's on your plate and whether we can help.
Book Your CallOr email us: hello@thesidekick.xyz